SOFT POWER LEADERS
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Soft Power Leaders Podcast

Short snackable advice that help brilliant women leaders in biotech and pharma gain influence in under 2 minutes.
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​By Brantio
What's your dream car?

What's your dream car?

Imagine your dream car. Imagine the feel of its plush seats. The feel of its powerful engine. The feeling you get when you proudly take your friends for a spin. Imagine being gifted one of those cars.
 
The only thing you need to do is persuade one person to buy one.
 
How would you do it?
 
Talk about the cutting-edge technology? Why people love it? Why you love it?
 
Or would you ask the person if she likes to drive? If she lives in the city and prefers public transportation, you’re out of luck.
 
How might we use empathy to understand people’s perspectives before persuading them to purchase an item, buy into an idea, or make a change?
 
Soft Power Leaders channel their inner detective and probe before giving advice.

​​- Anwell Tsai

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