What can we learn from Hollywood Trailers?
Hey, it’s Anwell, and this is Soft Power Leaders, by Brantio. We help brilliant women in Biotech and Pharma gain influence.
How many times did people watch the movie trailer for Avengers: Endgame the first day it came out?
A record-smashing 289,000,000 times, according to Wikipedia!
So how did Marvel do it? Surprisingly, directors generally don't create the trailers. The Russo brothers, who directed Avengers: Endgame, are terrific at crafting a heroic story across an entire movie, but not a 2-minute teaser[KW1] . For creating short snapshots that make the heart race, studios turn to specialists. Often, they will hire as many as five different teams to come up with different trailers and pick the most effective ones. Trailers have different goals and require different skill sets.
Why is this important?
According to research by Microsoft, our attention span has shrunk to less than that of a goldfish, down to a blistering eight seconds. This was in 2013, when there were fewer distractions.
How might you grab busy executives' attention and deliver a teaser highlighting the three most exciting points?
Thanks for listening! Now go make it happen.
- Anwell Tsai
Hey, it’s Anwell, and this is Soft Power Leaders, by Brantio. We help brilliant women in Biotech and Pharma gain influence.
How many times did people watch the movie trailer for Avengers: Endgame the first day it came out?
A record-smashing 289,000,000 times, according to Wikipedia!
So how did Marvel do it? Surprisingly, directors generally don't create the trailers. The Russo brothers, who directed Avengers: Endgame, are terrific at crafting a heroic story across an entire movie, but not a 2-minute teaser[KW1] . For creating short snapshots that make the heart race, studios turn to specialists. Often, they will hire as many as five different teams to come up with different trailers and pick the most effective ones. Trailers have different goals and require different skill sets.
Why is this important?
According to research by Microsoft, our attention span has shrunk to less than that of a goldfish, down to a blistering eight seconds. This was in 2013, when there were fewer distractions.
How might you grab busy executives' attention and deliver a teaser highlighting the three most exciting points?
Thanks for listening! Now go make it happen.
- Anwell Tsai
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