SOFT POWER LEADERS
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Soft Power Leaders Podcast

Short snackable advice that help brilliant women leaders in biotech and pharma gain influence in under 2 minutes.
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​By Brantio
​What happened the last time your presentation time was cut short?​

Hey, it’s Anwell, and this is Soft Power Leaders, by Brantio. We help brilliant women in Biotech and Pharma gain influence.

In American football, the last two minutes of the game are often where the outcome is decided.

Seven-time Super Bowl Champion Tom Brady is famous for running the 2-minute drill to devastating results. With only two minutes remaining, he’ll adapt the offense to run as many plays in little time to score.

The 2-minute drill is found in other areas as well, like the US presidential debates. In this high-stakes debate format, presidential candidates have two minutes to respond to questions. They must simplify their message on broad topics like healthcare, war, and the economy in just two minutes.

Like Tom Brady, presidential candidates are aware of the clock and understand which talking points to highlight and, more importantly, drop in two minutes. They’ll adapt their answers depending on the situation.

We aren’t playing professional football like Brady or participating in presidential debates, but we all are involved in high-stakes conversations. Whether it’s to get a promotion, buy-in for a project, or more resources, these conversations impact our lives.

And in high-stakes conversations, what happens when time is cut short? How will you boil down your topic’s critical points? 

If you’re not sure, it takes only two minutes to find out.

What idea can you practice pitching, over the next 2 minutes?

Thanks for listening! Now go make it happen. 

​
- Anwell Tsai

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